Introduction



The report begins by establishing the Auckland context within which the transition is occurring. It goes on to justify why it selected the cases of Toronto and London and applied them to this particular context. A discussion of the different conceptions of the arts and what is meant by a creative economy, incorporates theoretical perspectives expounded by Richard Florida, Meric Gertler and Gunmar Törnqvist. This leads to an outline of why the different theorists consider arts and creativity to be important, both to the economy and to society in general. There is also reference to figures associated with the creative economies of Toronto and London, as further evidence of the potential impact of the arts on city prosperity. The theorists then go on to explain methods for achieving the status of a creative city and effectively supporting the arts sector. Finally, some common themes are extracted from a variety of policy sources on both of the model cities, in order to build a policy framework for future development in the Auckland context. These themes are: building strategies; collaborative government; facilitating connectivity; and targeted support. Recommendations are developed off the basis of these real institutional arrangements, as well as being informed by the insights generated through the study of theoretical frameworks.

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