At the time of writing this report, a current campaign through the organisations Safekids, which is a service of Starship Children’s Health, had planned a campaign labelled “Driveway Run Over Prevention”.
Safekids explains that every two weeks a child is hospitalised with severe injuries, resulting from vehicles in a private driveway and approximately 11 percent of non-fatal injuries are severe and lead to a permanent disability.
This campaign is to run into 2012 and has started during Spring as there is a higher rate of incidences in the summer months when children are more likely to be outside. The Safekids campaign includes radio annoucements, media releases, a poster campaign, position papers and working with local councils.
Two of their posters can be viewed on this page: